Experience

Education

Misa Lukic is founder and Chief Business Designer of NEW STARTEGY, the first business and brand design consulting company in South-Eastern Europe that brings transformational growth through business model innovation.

During his rich career path on the top management positions for more than 25 years, he successfully led marketing agencies in Central and Eastern Europe and Middle East. As regional CEO of Publicis Group, he was in charge of 30 countries of CEE, Baltics, Greece, Turkey and some Central Asia countries.

Misa Lukic is the youngest laureate in Adriatic region to receive The Life Achievement Award presented by the professional Serbian Advertising Practitioners Association (UEPS).

Awarded the title of the "Manager of the year 2016" by the Serbian Association of Managers.

In 2020 recognized as the Serbian Business Elite of today from respectable business magazine Nedeljnik.

As of March 2016, he is a Certified Business Coach and Energy Leadership Master Practitioner (iPEC - Institute of Professional Excellence in Coaching, London).

Member of Entrepreneur's Organization (EO) and Membership Director for Serbia (EO SEE).

Member of Advisory Board of Serbian Artificial Intelligence (AI) society.

Experience

Education